LOGO DESIGN
A logo is the face of your brand, the mark your clients will come to recognise and trust. It should reflect not only what you do, but who you are and the values behind your business, creating a strong and lasting first impression.
At The Equine Design Studio, my aim is to make the logo design process clear, supportive, and stress free, so you can walk away with a design you feel confident in and proud to use every day.
Logo Package
Essential
£150
A simple, professional logo without feeling overwhelmed.
This package is ideal for small businesses, side hustles, or equine ventures that need a clear and well designed logo to get started.
If you already have a rough idea of what you want, or know the general direction you would like to go in, the Essential Logo Package focuses on refining that into a strong, professional logo you can use confidently across your business.
The process is straightforward and supportive, with clear steps and no unnecessary extras. Just a solid logo that does its job and gives you something reliable to build from.
What’s Included:
• Discovery questionnaire or short consultation
• One initial logo concept
• Two rounds of revisions
• Final logo files supplied in JPG, PNG and PDF formats
• A simple brand sheet showing the colours and fonts used
• An online folder with all files ready to use
50% deposit required to book design time
logo Package
Signature
£325
A considered brand built with clarity and intention
If you're ready to level up and build a brand with intention, this package offers a creative, collaborative process that gives you flexibility, guidance, and a full suite of visuals to show up confidently, online and off.
What’s Included:
• Discovery consultation and client questionnaire
• Three to five initial logo concepts
• A primary logo, submark, and alternate logo
• Up to six rounds of revisions on your chosen concept
• A custom colour palette with primary, secondary, and accent tones
• Font pairings and a full brand board
• Social media profile graphics for Facebook and Instagram
• Final brand files supplied in JPG, PNG, PDF, AI and EPS formats
• An online folder containing all brand assets
A 50% deposit is required to secure your booking.
Prefer to spread the cost? Flexible payment plans are available.
Why Do I Need A Logo?
Brand Recognition.
A logo serves as the visual representation of a company's brand identity. It acts as a visual cue that helps customers and potential clients recognize and distinguish the equine company among its competitors. A well-designed and memorable logo can create a lasting impression and build brand recognition.
Professionalism and Credibility.
A professionally designed logo adds a level of professionalism and credibility to an equine company. It demonstrates that the business takes its image seriously and is committed to delivering quality products or services. A visually appealing and well-crafted logo can help establish trust with customers and potential clients.
Brand Consistency.
A logo serves as the foundation for maintaining brand consistency across various marketing materials and touchpoints. It provides a visual anchor that ties together all the brand's communication efforts, whether it's on the company's website, social media profiles, business cards, signage, or merchandise. Consistency in logo usage strengthens brand recognition and helps reinforce the equine company's brand identity.
Emotional Connection.
A well-designed logo has the power to evoke emotions and create a connection with customers. Through clever use of color, typography, and imagery, a logo can convey the personality, values, and unique characteristics of the equine company. This emotional connection can foster customer loyalty and engagement.
Versatility and Adaptability.
A logo is a versatile asset that can be used across various marketing channels and formats. It can be resized, adapted, and placed on different mediums, including digital platforms, print materials, signage, and promotional products. The flexibility of a logo ensures consistent brand representation and maximizes its impact in different contexts.