Branding a Future Favourite – Pelham

I’m so excited to share a little peek behind the scenes of a brand I’ve had the absolute pleasure of building from the ground up: Pelham.

While the business itself hasn’t launched just yet (watch this space!), the vision was crystal clear from day one. Pelham is set to bring something beautifully considered to the rural and equestrian space—elevated, timeless, and inclusive. From our very first chat, I knew this was going to be something special.

Together, we’ve crafted a full brand identity that feels rooted in countryside tradition, but with a modern, quietly confident twist. I worked closely with Pelham’s founder to create a suite of logos, a sophisticated colour palette, and brand visuals that speak to comfort, elegance, and authenticity—all designed to reflect the women Pelham hopes to welcome into its world, including plus-size country and equestrian women.

Everything has been designed with intention. The tone is warm but grounded, with a focus on quality, care, and subtle luxury—just enough to stand out without ever feeling showy. It’s one of those brands that already feels established, even before its official debut.

I can't wait to see Pelham launch into the world and begin its journey. I have a feeling it’s going to turn heads—for all the right reasons.